Growth that doesn't depend on you.
We design and install the marketing systems that bring customers in and keep them coming, so your business grows on structure, not on your energy.
Your business works. Growth still runs through you.
Customers love what you do. But every post, follow-up and email still waits on you. You've tried freelancers who need managing, agencies that send reports, and courses that hand you more homework.
More hustle isn't the fix. Better systems are.
I design it. Your team runs it.
I work as your outside CMO. I set the strategy, build the systems, and hand them to your team with the playbooks to run them. You get senior marketing judgment without a senior hire, and you keep everything we build.
Strategy. Where growth will come from, who you're for, and what to say to them.
Systems. Funnels, email engines, content calendars, follow-up workflows, and AI tools set up to save real hours.
Advisory. I stay on as the outside voice: reviewing what's working, cutting what isn't, deciding what to build next.
How It Works
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Diagnose
We look at where customers come from and how to grow.
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Design
I map the growth plan and the systems it needs, in priority order.
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Install
I build the systems and train your team to run them.
Ways to Work Together
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Growth Advisory Retainer.
Your fractional CMO: strategy, systems and ongoing advisory. I take three retainer clients at a time.
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Growth Projects.
One defined build, fixed scope, fixed fee: a lead funnel, an email engine, a website, an AI workflow.
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The system, without me
A self-serve version of the systems I install for clients is coming.
About Me
Hi, I'm Jenny.
I've spent 20+ years building businesses: a product brand I grew into national retailers and then sold, a real estate portfolio, short-term rentals, and now this practice.
Each one taught me the same thing. The businesses that last run on systems, not on the founder's stamina.
The Reinvented
Letters on building a business, and a life, that runs on systems instead of hustle.
Real numbers, honest decisions, and what I'm learning as I reinvent my own next chapter.
Frequently Asked Questions
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An agency does the work and keeps the know-how. I design the systems and hand them over, so the capability stays in your business. You work with me directly, with no account managers.
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A short call each week or fortnight, plus approvals. The whole point is to need you less.
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We'll talk about it. If it fits, we'll figure out the scope. If it doesn't, I'll tell you.
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Apply below. We'll talk for 30 minutes, and if it's a fit you'll have a proposal within a week.
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Founder-led businesses with a proven offer and real customers, ready to grow beyond word of mouth, with at least one person to run what we build.
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Retainers are priced on scope after a diagnostic call. Projects are fixed-fee. Because I cap my client list, I'll tell you plainly if it isn't a fit.